Trademark
A trademark is a legally protected symbol, word, phrase, logo, or combination that identifies and distinguishes one entity’s goods or services from those of competitors.
It protects a company’s brand identification and prevents competitors from using it without permission. Trademarks not only protect a brand’s distinctive qualities, but they also foster consumer trust and awareness by ensuring consistency and quality.
Registering a trademark gives the owner exclusive rights to its use and provides legal action in the event of infringement. A powerful trademark is distinctive, memorable, and reflects the brand’s values, all of which help to sustain the brand’s reputation and market position.
